ANNOUNCING THE ROSE BOWL INSTITUTE

ANNOUNCING THE ROSE BOWL INSTITUTE

CITY OF PASADENA (SEPT. 2, 2020)- The Rose Bowl Stadium and the Rose Bowl Legacy Foundation announce the exciting launch of the Rose Bowl’s non-profit think tank, the Rose Bowl Institute (RBI). The Institute will champion sportsmanship and leverage the power of sports to unite people everywhere.

More than any other venue in the world, the Rose Bowl Stadium sits in the American psyche as the place where natural beauty, sports competition, sportsmanship, leadership and healthy entertainment lives. Using the iconic stadium as a classroom, with a wide digital footprint and ‘sister cities’ around the nation, the Institute will engage civic and business leaders, athletes, sportscasters, journalists, children and noteworthy panelists to highlight sports values and their impact on the broader society.

“Sports has the power to change the world. It has the power to Inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.”

~Nelson Mandela