PASADENA, Calif. (September 15, 2021) – The Rose Bowl Institute announced today that as part of National Hispanic Heritage Month, it will host its first in-person program at the Rose Bowl Stadium, Wednesday, September 22, 2021, at 6:00 p.m. PT. The session is free to any member of the community as part of the Institute series of Dialogues on Race and Sports and will focus on issues relating to the inclusion of Latinos in sports, particularly football. The session will be dedicated to and honor the life and legacy of former NFL kicker, media executive, businessman, and civil rights leader, Daniel Villanueva, Sr.

Danny Villanueva, a record-holding kicker and league-leading punter for the Los Angeles Rams and Dallas Cowboys, was a pioneering Mexican American athlete, media executive and businessman, who excelled on the field and off. He was an initial inductee in the National Hispanic Hall of Fame and, as a leader and part owner of the precursor to Univision television network, was also inducted into the National Academy of Television Arts and Sciences’ Management Hall of Fame. He launched the annual Navidad in el Barrio telethon on his KMEX-TV and the Fiesta Broadway Cinco de Mayo celebration for Los Angeles.

The Rose Bowl Institute Dialogue on Race and Sports, Latinos in Sports will feature four panelists who have knowledge of the various aspects of Danny Villanueva’s life and impact as well as the need to improve the opportunities for Latinos in sports at all levels moderated by Tom Soto, Impact Investor & Entrepreneur:

• Daniel Villanueva, Jr., businessman and founding president of the LA Galaxy
• Maria Elena Salinas, former news anchor for Univision
• Victor Gordo, Mayor of Pasadena
• Luis Zendejas, former NFL kicker

The hour-long live-moderated discussion will take place on the playing field at the Rose Bowl Stadium at 6:00 p.m. and is open to the public. To attend, please sign up at or It will also stream live and be archived following the event on the Rose Bowl Institute’s YouTube and Facebook channels.

“Just as the Rose Bowl Institute dedicated its first Dialogue on Race and Sports to Pasadena great Jackie
Robinson,” said Charlie Firestone, president of the Rose Bowl Institute, “it is appropriate to recognize the life and impact of the legendary Danny Villanueva. Their legacies extend far beyond their athletic abilities to their human and social values.”

The Rose Bowl Institute, an arm of the Rose Bowl Legacy Foundation, champions sportsmanship, leadership, and citizenship, and aims to “leverage the power of sports to unite people everywhere.”
“This is a great first topic for a local Rose Bowl Institute live event, addressing the issues of diversity and inclusion in sports, and doing so by showcasing and honoring the legacy of a Latino legend in sports, media, business, and most of importantly, the community,” added Pasadena Mayor Victor Gordo.

Dedan Brozino, Chief Development Officer for the Rose Bowl Legacy Foundation, pointed out that this was the first opportunity the Institute has had since its launch last summer to hold a live event highlighting issues of particular concern and interest to the local community. “We strive to be good local citizens of Pasadena and the surrounding area, and could not think of a better way to express that than focusing on a Latino who had such a tremendous impact on our community.”

For those interested in more information please email or visit

About the Rose Bowl Institute

The Rose Bowl Institute champions sportsmanship, leadership, and citizenship. Through educational programs, focused dialogues, and awards, the Institute leverages the power of sports to unite people everywhere. Launched in 2020, it is an arm of the Rose Bowl Legacy Foundation. Charlie Firestone, a former vice president of the Aspen Institute, leads the Institute. Additionally, the Institute has grown an

About the Rose Bowl Legacy Foundation

Formed in 2010, the Rose Bowl Legacy Foundation is a 501(c)3, tax-exempt organization whose primary
goal is to financially ensure the protection, preservation, and enhancement of the future of the Stadium
as a National Historic Landmark. The Foundation has established funding for key capital improvement
initiatives, educational programming and heritage protection due to the generosity of supporters from
around the world who are invested in its premier future.

About the Rose Bowl Stadium

The Rose Bowl Stadium is the proud home of the Tournament of Roses Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift and U2, international and Premier League soccer matches and the World’s Largest Flea Market.
A National Historic Landmark built in 1922 and known around the world, the Rose Bowl Stadium has earned its world-class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.

If you are interested in more information please email or visit