PASADENA, Calif. (April 2, 2019)—On Friday, April 12, approximately 200 Pasadena Unified School District (PUSD) middle school robotics students will take over the Rose Bowl Stadium’s end-zone to compete for this year’s prize in the deep-sea exploration themed robotics competition, the Pasadena Educational Foundation’s Robo Rally Driven by Honda. The 9th annual competition will showcase the student teams’ robotic skills while combining the practical application of science and technology with the fun, intense energy of a championship-style sporting event.

Students will be challenged to program their robots to explore newly discovered underwater ruins that are too deep and dangerous for human divers. The competition will take place on Friday, April 12 from 9:30 AM – 12:30 PM PDT. To complete the course challenge, robots will be required to autonomously scan key structures as an exploratory probe then retrieve valuable artifacts for later analysis.

“The Pasadena Educational Foundation has been building dynamic community partnerships to support our PUSD schools for almost 50 years,” said PEF Executive Director Patrick Conyers. “We are thrilled to have Honda and the Rose Bowl help us drive innovation, creativity, and imagination in our schools.”

Support for STEM (science, technology, engineering and math) education is a key component of American Honda’s Corporate Social Responsibility direction as it looks to inspire the next generation of leaders and innovators.

“Now more than ever, students need a background in STEM to help them succeed in school and prepare for future careers,” said Steve Morikawa, vice president, Corporate Relations & Social Responsibility, American Honda. “Robo Rally is more than just a STEM competition, it’s an opportunity for students to learn other valuable skills, such as teamwork and problem-solving, that help them reach their full potential.”

The 9th Annual Robo Rally Competition is the culmination of the hard work the students have done throughout the year in their respective robotics classes. This event is free and open to the community; it is designed to be exciting and challenging for students but also fun and entertaining for spectators.

As a National Historic Landmark and a California Civil Engineering Landmark, the Rose Bowl will provide a platform to teach Robo Rally students the values of teamwork and heroics that have inspired millions since the stadium first opened its gates in 1922.

“This incredible venue is rooted in a history of teamwork, leadership, risk taking and so much more,” said Chief Development Officer Dedan Brozino. “It is an absolute honor to partner with Honda, the Pasadena Educational Foundation, PUSD and others to bring the Robo Rally and the students to the venue as an important tool promoting education.”

The Robotics classes in PUSD middle schools is a program of the Pasadena Educational Foundation with support from generous community members including Honda, the Rose Bowl Stadium & Legacy Foundation, McCreight Foundation, Pasadena Tournament of Roses and the College Football Playoff Foundation.

About Pasadena Unified School District

The Pasadena Unified School District (PUSD) serves pre-K to 12th grade students in a 76-square mile area that includes the communities of Altadena, Pasadena, Sierra Madre and unincorporated parts of Los Angeles County. Pasadena Unified School District provides a caring, engaging and challenging educational experience for over 17,000 students every day.

About the Pasadena Educational Foundation

Pasadena Educational Foundation (PEF) is a nonprofit organization that advocates for public education, engages the community, and develops resources to support excellent education for every Pasadena Unified School District (PUSD) student. Whether it be through the arts, music, health centers, gardens, or STEM programs they support, PEF is dedicated to creating a better future for the public-school students of Altadena, Pasadena, and Sierra Madre.

About the Rose Bowl Legacy Foundation

Formed in 2010, the Rose Bowl Legacy Foundation is a 501(c)3, tax-exempt organization whose primary goal is to financially ensure the protection, preservation and enhancement of the future of the Stadium as a National Historic Landmark. The Foundation has established funding for key   capital improvement initiatives, educational programming and heritage protection due to the generosity of supporters from around the world who are invested in its premier future.

About the Rose Bowl Stadium

The Rose Bowl Stadium is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift and U2, international and Premier League soccer matches and the World’s Largest Flea Market.

A National Historic Landmark built in 1922 and known around the world, the Rose Bowl Stadium has earned its world class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.

About Honda

Honda will mark its 60th anniversary in America in June 2019, and 40 years of production in America in Sept. 2019. Honda established its first U.S. business operation in Los Angeles, Calif., in 1959. Today, Honda employs more than 31,000 associates in the development, manufacturing, sales and servicing of Honda and Acura automobiles, Honda power equipment and powersports products, the HondaJet advanced light jet and GE Honda HF120 turbofan engines.

Based on its longstanding commitment to “build products close to the customer,” Honda operates 12 major manufacturing facilities in America, working with more than 600 suppliers in the region to produce roughly 4 million products annually for customers locally and globally. In 2018, almost two- thirds of the Honda and Acura automobiles sold in the U.S. were produced in America, using domestic and globally sourced parts. Honda also operates 14 major research and development centers in the U.S. with the capacity to fully design, develop and engineer many of the products Honda produces in America, including Honda and Acura automobiles, Honda side-by-side vehicles and power equipment, as well as the HondaJet.