PASADENA, Calif. (September 10, 2020) The Rose Bowl Legacy Foundation is excited to announce another major commitment towards educational programming and the growth of the Rose Bowl Institute from the Larry and Helen Hoag Foundation. 

Based in Orange County, the Larry and Helen Hoag Foundation’s gift to the Institute will positively impact and support key dialogues and discussions that will continue to be a complimentary portion of the Institute’s early offerings to youth and community.  One of the key aspects of the Foundation’s mission is to educate, empower and create greater opportunity for at-risk children to become independent, productive and contributing members of society.

The commitment from the Larry and Helen Hoag Foundation further solidifies the early momentum that the Institute has gathered after its initial launch in early August.  For the second consecutive year, the Foundation will support the Rose Bowl Institute’s Women’s Empowerment Symposium which will take place virtually as a free educational platform for high school juniors and seniors and college-aged students on September 16th, 17th and 18th.  The Symposium program aims to develop strong leaders among students with a goal of expanding nationally due to the growth of virtual and digital platforms.  

The three days of the symposium will focus on programming surrounding the three key pillars of the Rose Bowl Institute that include sportsmanship, leadership, and citizenship.  Confirmed speakers of the free event include former United States Secretary of State Madeleine Albright, soccer stars and Hall of Famers Brandi Chastain and Julie Foudy, ESPN host and MLB analyst Jessica Mendoza, former NFL Coach Jen Welter, star gymnast Katelyn Ohashi, and Basketball Hall of Famer and sports executive Ann Meyers Drysdale, amongst several other influencers and leaders in sports, entertainment, and business. 

The Women’s Empowerment Symposium registration is available for students online by clicking here.

Through the mission of the Rose Bowl Institute, topical panels, speakers, and networking opportunities showcase female leadership, confidence, character, and more during the free virtual sessions. Young leaders of the future will benefit from the Rose Bowl Institute’s approach to learning from sports values and experiences.

“We are grateful for the leadership and generosity that the Larry and Helen Hoag Foundation displayed in supporting our activities,” said Charlie Firestone, president of the Rose Bowl Institute. “Most of all, the many young women who will benefit from this empowering program thank them for their support.”

The Rose Bowl Institute is a one-of-a-kind platform that champions key sports values such as sportsmanship, leadership, inclusion, equality, teamwork, and more through educational programs, intimate dialogues, and awards to inspire youth and community life.   Last month, it hosted part one in a series dialogue on Race and Sports in spirit of Jackie Robinson.  Thousands of viewers tuned in to the free, virtual platform hosted online to listen to insights and perspective from a star panel that included Sharon Robinson, Taylor Branch, Ronnie Lott, and Cobi Jones on the topic.  

“Thank you to the Larry and Helen Hoag Foundation for their continued commitment to empowering and creating opportunity to so many youth in our communities locally, regionally, and nationally,” said Rose Bowl Stadium chief development officer Dedan Brozino.  “Their commitment to the Rose Bowl Institute is providing a gateway to wholesome educational and life skills programming that will change mindsets in so many children as they prepare for leadership roles in their careers and in life.”

To learn more about the Rose Bowl Legacy Foundation’s centennial campaign titled ‘INSPIRE,’ please visit

See introductory video here. For more information about the Rose Bowl Institute please email or visit


Rose Bowl Institute Advisory Board

  • Maurice Ashley – International Grandmaster; Inductee, US Chess Hall of Fame; founder of Harlem Chess Center, author and commentator (New York, NY)
  • Tim Brant – 30-year broadcast veteran; 2013 Broadcaster of the Year; former broadcast partner of Keith Jackson (Chevy Chase, MD)
  • Brandi Chastain – Two-time FIFA Women’s World Cup champion, two-time Olympic gold-medalist, coach, and sports broadcaster (San Jose, CA)
  • Ann Meyers Drysdale – UCLA basketball star, first female sports scholarship recipient at UCLA, Basketball Hall of Famer, broadcaster, and sports executive; considered one of the top five female athletes of all time (Huntington Beach, CA)
  • Tom Farrey – Executive Director of the Aspen Institute Sports and Society Program; author of Game On: The All-American Race to Make Champions of our Children; former writer for ESPN (San Clemente, CA)
  • Julie Foudy – Former captain of the U.S. Women’s National Team with a 17-year career from 1987-2004; won two FIFA Women’s World Cup titles and three Olympic medals; member of the National Soccer Hall of Fame; four-time All-American at Stanford; commentator for ESPN Soccer and ESPNw (Orange County, CA)
  • Dan Fouts – 15-years as quarterback for the San Diego Chargers, Pro Football Hall of Fame; 1979 AFL Most Valuable Player (AP); broadcast analyst (Sisters, Oregon)
  • Lauren Gibbs – 2x Olympic Medalist (bobsled), public speaker, team captain and All-Ivy volleyball player at Brown University (Denver, CO)
  • Robin Harris Executive Director of the Ivy League Council of Presidents (Princeton, NJ)
  • Cobi Jones – 3x World Cup participant; Olympian; National Soccer Hall of Fame Inductee; first jersey retired in MLS history; all-time leader for Team USA in caps; analyst for Fox Sports and the LA Galaxy’s analyst for Spectrum Sportsnet (Los Angeles, CA)
  • Billie Jean King – Sports icon and equality champion (New York, NY)
  • Ronnie Lott – Pro Football and College Football Hall of Famer; 4x Super Bowl Champion; 2x Rose Bowl Game Champion (Bay Area, CA)
  • Patrick McCaskey – Vice President, Board Member and part owner, Chicago Bears. Chairman of Sports Faith International; author. (Lake Forest, IL)
  • Jessica Mendoza – ESPN analyst, first woman to serve as a baseball analyst for nationally-televised MLB games: Olympic Gold and Silver Medalist; USA Softball Athlete of the Year, 2006; member of the National Softball Hall of Fame; 4x All-American at Stanford (New York, NY)
  • Larry Paul – Managing Principal of Laurel Crown Partners; minority owner of the Pittsburgh Steelers; member of the Pro Football Hall of Fame Advisory Board (Los Angeles, CA)
  • John Sciarra – 1976 Rose Bowl Game MVP for UCLA; played for Philadelphia Eagles in the NFL and in the Canadian Football League; business entrepreneur (Newport Beach, CA) 
  • Matthew Sign – Chief Operating Officer, National Football Foundation (Fort Worth, TX)
  • Bob Sutcliffe – Venture lawyer, business advisor, and Managing Director of Craftsman Capital Advisors LLC. Authored the original concept and vision memo for creation of the Rose Bowl Institute (Pasadena, CA)
  • Maria Taylor – ESPN host and reporter; host, NBA Countdown; former intercollegiate student-athlete (Atlanta, GA)
  • Dick Vermeil – Super Bowl winning coach; former NFL coach of the Eagles, Rams and Chiefs; coached UCLA to the 1976 Rose Bowl Game victory in an upset of Ohio State (Doylestown, PA)
  • J.C. Watts – President of Black News Channel, former U.S. Congressman (R-OK) (1995-2003); gridiron star as a quarterback at the University of Oklahoma; first African American elected to statewide office in Oklahoma (Eufaula, OK)
  • Jason Whitlock – Sports journalist and media personality with Outkick the Coverage; sportswriter for the Kansas City Star from 1994-2010 before stops at ESPN and Fox Sports. (Los Angeles, CA and Nashville, TN)
  • Marcellus Wiley – Host of ‘Speak for Yourself’, retired NFL All-Pro, Ivy League Hall of Fame (Columbia University), Author of the book ‘Never Shut Up’
  • Vince Young – Two-time Rose Bowl Game MVP, Heisman Trophy Runner-Up, National Champion University of Texas, Former NFL All-Pro Player and College Football Hall of Famer

About the Rose Bowl Legacy Foundation

Formed in 2010, the Rose Bowl Legacy Foundation is a 501(c)3, tax-exempt organization whose primary goal is to financially ensure the protection, preservation and enhancement of the future of the Stadium as a National Historic Landmark. The Foundation has established funding for key capital improvement initiatives, educational programming and heritage protection due to the generosity of supporters from around the world who are invested in its premier future. 

About the Rose Bowl Stadium

The Rose Bowl Stadium is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift and U2, international and Premier League soccer matches and the World’s Largest Flea Market.

A National Historic Landmark built in 1922 and known around the world, the Rose Bowl Stadium has earned its world-class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game. 

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