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SPORTSMANSHIP
The goal in sportsmanship is not simply to win, but to pursue victory with honor by giving one’s best effort. This requires four key values: fairness, integrity, responsibility, and respect. These translate into civic virtues as well. 
 
The Rose Bowl Institute will recognize, promote and award sportsmanship at all levels and by all stakeholders in sports and society. 
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LEADERSHIP
 
People lead in different ways. One does not have to be  a “leader” to assert leadership qualities. Some lead by  example, some by asserting themselves as leaders, others as servant-leaders. Every person has some leadership  qualities that can inspire others to action — at the right time and the right place. 
 
Sports provide opportunities to demonstrate leadership. The Rose Bowl Institute offers a venue for sharing lessons in leadership beyond sports.
CITIZENSHIP

Like all other aspects of American society, data and new technologies will continue to impact sports at all levels. From enhancing and evaluating performance to designing new equipment, technological and practical innovations will change sports forever. The Rose Bowl Institute will address ways that these advances can aid in the practice and appreciation of sports.

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