The Institute’s pillars are Sportsmanship, Leadership and Citizenship. It brings sports values such as integrity, fair play, respect for the opponent and teamwork to the civic sphere, in this case by encouraging everyone of voting age, regardless of background, demographic, or political persuasion, to vote. The Institute has a particular focus on American youth.

To achieve the goal of encouraging young people to vote, the Institute is engaging athletes and leaders to voice their encouragements.

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