The goal in sportsmanship is not simply to win, but to pursue victory with honor by giving one’s best effort. This requires four key values: fairness, integrity, responsibility, and respect. These translate into civic virtues as well.

The Rose Bowl Institute will recognize, promote and award sportsmanship at all levels and by all stakeholders in sports and society. 


As part of the process of recognizing and promoting leveraging sportsmanship, the Institute will create the ROSI Awards. Given each year, the ROSIES will begin with Sportsperson of the Year, nominated from award winners in professional sports, NCAA and amateur venues. It will expand the awards to include sportsmanship in college, in amateur sports, and in local communities, and acts of sportsmanship by players, coaches, parents, fans, referees and sports writers and broadcasters.



A Coast-to-Coast Dialogue hosted by the Ross Initiative in Sports for Equality (RISE) and the Rose Bowl Institute. In this bi-coastal conversation, the two organizations will bring athletes, scholars, journalists, and activists together to advance the ways that sports values can enhance civic engagement on social issues. The dialogue will take place on the east coast and on the field at the Rose Bowl in Pasadena, California.


Rose Table Dialogues: The Role of Sportscasting and Journalism in Promoting Sportsmanship in Society

FALL 2021

This Rose Table Dialogue will engage sportscasters and writers to address ways the public can see more acts of sportsmanship in coverage of games and other aspects of the sport.  How do sports journalists and game-casters bring these heroic and generous acts into their coverage?   What else can they do to advance these positive values in sports while being true to their professions?

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The Rose Bowl Institute is calling for stories of sportsmanship from every level of sports, every community, and every participant in the sport, from player to coach, from parent to fan, and from referee to league coordinator. Every time a sport is played participants enjoy the thrill of competition and an appreciation for the game. The Institute will call for and collect stories of how sportsmanship arises in these situations, and what it means to the people involved. Eventually, we will make the most compelling stories available via podcast and/or Rose Talk.