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The goal in sportsmanship is not simply to win, but to pursue victory with honor by giving one’s best effort. This requires four key values: fairness, integrity, responsibility, and respect. These translate into civic virtues as well.


The Rose Bowl Institute will recognize, promote and award sportsmanship at all levels and by all stakeholders in sports and society.


One man practicing sportsmanship is far better than a hundred teaching it.

ROSI Award


As part of the process of recognizing and promoting sportsmanship, the Institute created the ROSI Awards. Given each year, the ROSIES will begin with Sportsperson of the Year, nominated from award winners in professional sports, NCAA, and amateur venues. The awards will then expand to include sportsmanship in college, in amateur sports, and in local communities, and acts of sportsmanship by players, coaches, parents, fans, referees, and sports writers and broadcasters.

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Sportsmanship in Football

Sportsmanship as Citizenship

The Rose Bowl Institute partnered with national social justice nonprofit RISE to present a bi-coastal critical conversation on the theme of “Sportsmanship as Citizenship.” The event came from two locations – the iconic Rose Bowl Stadium and the ESPN Seaport District Studios in New York at the foot of the Brooklyn Bridge.

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Rose Table Guest

ROSE Table Dialogues

ThRose Table Dialogue on Sportsmanship in Sportscasting, held June 14, 2022, engaged sportscasters and writers to address ways the public can see more acts of sportsmanship in coverage of games and other aspects of the sport. How do sports journalists and game-casters bring these heroic and generous acts into their coverage? What else can they do to advance these positive values in sports while being true to their professions? Variations on this theme will be the subject of Rose Table Dialogues in future years.

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Athletes in graduation caps and gowns

Athletes in the Schools

Through educational programs, focused dialogues, and awards, the Institute leverages the power of sports to unite people around positive sports values and to bridge civic differences through sports.

The Need for Civic Literacy. Many have cited the need in the United States for greater civic literacy at the junior and high school levels. In response to this nationwide need, the Rose Bowl Institute sends athletes into schools to encourage students to embrace sportsmanship as citizenship.

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Football Players shaking hands

Sportsmanship Stories

The Rose Bowl Institute is calling for stories of sportsmanship from every level of sports, every community, and every participant in the sport, from player to coach, from parent to fan, and from referee to league coordinator. Every time a sport is played participants enjoy the thrill of competition and an appreciation for the game. The Institute will call for and collect stories of how sportsmanship arises in these situations, and what it means to the people involved. Eventually, we will make the most compelling stories available via the Institute's podcast and/or Rose Talks.

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